content marketing

5 creative comms hacks for ChatGPT – that have nothing to do with words

Boasting the fastest growing user base of all time, ChatGPT has no doubt made an impression on its 180M+ users and beyond. A tool that can generate text and ideas – and gather information – at record speeds, it’s an undeniably useful platform for brands, writers and content creators everywhere. But how to get truly creative […]

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7 signs it’s time for a branding and communications refresh

To effectively communicate your brand outwardly, your own people need to be on the same page. Consistent and cohesive messaging sticks in prospective and existing customers’ minds. Plus, steady and undeviating communication inspires deeper confidence in your brand. Your website is the foundation of your digital presence, and (certainly for B2B businesses) is likely the

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How (not) to be your copywriter’s favourite client

A first draft that doesn’t hit the mark is a good thing. Hear us out; how else will you discover elements of your messaging that are important, but didn’t make the initial brief? Embracing imperfection means you can push the boundaries of creativity, flesh out a meaty content strategy and play around with your unique

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How to nail your tone-of-voice – and create truly recognisable brand content

Think you know the failsafe recipe for great brand content? If it simplifies a key challenge for your audience, provides truly unique insights, is written with exceptional clarity and is visually capturing, you’ve hit the brief. Right? Wrong. All of the above are important ingredients, without a doubt. But your content marketing mix is held

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5 pitfalls to avoid when producing your Annual Report

Doing it all yourself The preparation of an annual report is an intensive exercise that almost always runs over. It is important that, as an organisation, you evaluate the possibility of hiring an agency to lead the documentation of the report as this will free up many of your human resources to focus on your

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Now is the perfect time to plan your 2023 content strategy

Tanya Alden-Zeter Not because it’s Q1, or even because it’s 2023, and your customers want to connect with you more than ever before. But because there is no time like the present to bust out of that perfectionism, procrastination, paralysis cycle. So often, multiple demands and responsibilities can leave any marketing, communications or founding team

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