The Contented Agency

Contented recommends… “No Bad Parts” in sight

In books Contented’s founder Harriette shared this on our team’s WhatsApp group last week. From “No Bad Parts”, The notion of caring for the benefit of the collective struck a chord amongst the team here.Challenging our belief that we have, or should have, a single identity, the book’s writer, Richard Schwartz, says: “All of us […]

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5 creative comms hacks for ChatGPT – that have nothing to do with words

Boasting the fastest growing user base of all time, ChatGPT has no doubt made an impression on its 180M+ users and beyond. A tool that can generate text and ideas – and gather information – at record speeds, it’s an undeniably useful platform for brands, writers and content creators everywhere. But how to get truly creative

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Purposeful content: Waking up to make a difference

In 2024, a smart strategy in any business includes social investment. Not a panicked, once-a-year gesture that serves as a box-ticking exercise (although arguably that’s better than nothing at all), but a sustained, regular and conscious commitment to helping social enterprise and not-for-profit causes. Research by Harvard Business Review (HBR) builds a stellar business case

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7 signs it’s time for a branding and communications refresh

To effectively communicate your brand outwardly, your own people need to be on the same page. Consistent and cohesive messaging sticks in prospective and existing customers’ minds. Plus, steady and undeviating communication inspires deeper confidence in your brand. Your website is the foundation of your digital presence, and (certainly for B2B businesses) is likely the

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Why resisting the 9 till 5 still works – for everyone

Tanya Alden-Zeter This week, as I made my way home after visiting a client in Ladbroke Grove, sitting in a rush hour tube carriage really took me back. Not to a warm, nostalgic place; but to the grind of 2019 and the endless stop, start, heave, hustle, clamour and fuss of my ex-daily commute. Squeezed

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From London to Nairobi, via Dubai: The world’s best workspaces

The Contented Agency team is a multifaceted group of writers, project managers, business owners and designers who all have one thing in common: We work remotely. Our global status means we get to search for and experience the best the world has to offer in workspaces. From the bustling and inspirational, to the uber zen

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How (not) to be your copywriter’s favourite client

A first draft that doesn’t hit the mark is a good thing. Hear us out; how else will you discover elements of your messaging that are important, but didn’t make the initial brief? Embracing imperfection means you can push the boundaries of creativity, flesh out a meaty content strategy and play around with your unique

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How to nail your tone-of-voice – and create truly recognisable brand content

Think you know the failsafe recipe for great brand content? If it simplifies a key challenge for your audience, provides truly unique insights, is written with exceptional clarity and is visually capturing, you’ve hit the brief. Right? Wrong. All of the above are important ingredients, without a doubt. But your content marketing mix is held

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5 pitfalls to avoid when producing your Annual Report

Doing it all yourself The preparation of an annual report is an intensive exercise that almost always runs over. It is important that, as an organisation, you evaluate the possibility of hiring an agency to lead the documentation of the report as this will free up many of your human resources to focus on your

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