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The Contented Agency

How to nail your tone-of-voice – and create truly recognisable brand content

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Think you know the failsafe recipe for great brand content? If it simplifies a key challenge for your audience, provides truly unique insights, is written with exceptional clarity and is visually capturing, you’ve hit the brief. Right? Wrong. All of the above are important ingredients, without a doubt. But your content marketing mix is held …

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5 pitfalls to avoid when producing your Annual Report

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Doing it all yourself The preparation of an annual report is an intensive exercise that almost always runs over. It is important that, as an organisation, you evaluate the possibility of hiring an agency to lead the documentation of the report as this will free up many of your human resources to focus on your …

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International Women’s Day: #EmbraceEquity

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Happy International Women’s Day to all the incredible women out there. The women running households, leading pitches, collecting water, hiring and firing, feeding children, dashing for trains, walking miles to see a doctor. Wherever you are in the world, whatever you’re doing, we celebrate you. And to the women who went before us, thank you. …

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Financial independence? It starts with education

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Harriette Foulkes-Arnold One of the reasons I started Contented was because I believe financial independence should be open to everyone.. Financial independence tends to start with education.When  access to free education is absent, this creates a  stumbling block to getting paid work that enables us  to earn  our own money. Being financially independent gives someone …

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Now is the perfect time to plan your 2023 content strategy

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Tanya Alden-Zeter Not because it’s Q1, or even because it’s 2023, and your customers want to connect with you more than ever before. But because there is no time like the present to bust out of that perfectionism, procrastination, paralysis cycle. So often, multiple demands and responsibilities can leave any marketing, communications or founding team …

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Taking January a little slower this year? The Contented team are with you

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How is January looking for you? Already smashed your resolutions? Got your 1-year business plan in place? Strategy being executed as you read this? Or not? Perhaps you’re feeling overwhelmed that you’re already into the second week of January, you haven’t even thought about new year resolutions – and as for your one year business …

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5 steps to creating content that cuts through

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By 2025, global data creation and consumption are projected to grow to over 180 zettabytes. In a world that’s already averaging 500 million tweets per day, where 40% of 25-34 year olds call themselves content creators, it’s a lot to digest, isn’t it? Communications colleagues, we see you. We feel your pain. Your business has …

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Mental health provision in the workplace

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“If you had broken your leg, would you accept help?” “Yes,” I replied. “Of course.”  “Well, what you’re going through is equally debilitating. Actually much, much, more so.” That conversation happened nine years ago in a small therapy room in Birmingham. I had been diagnosed with severe postnatal depression. I had borderline psychosis and up …

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