(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
You’ve been there; you’ve procured outsourced support before. You’ll probably just ‘get a feel’ for the right copywriting agency for you. Can’t be too hard, right? Experienced writers who are responsive, enthusiastic, and cost effective. That’s all you ask. Except, it’s actually a big and sometimes very nuanced ask. Before you know it, you’re neck-deep
The shiny, sometimes overwhelming walls of LinkedIn tell daily tales of success, reward and satisfaction. In reality, this is all the tip of a giant professional iceberg – one that’s very much held up by periods of uncertainty – and even failure. Resilience is one word for it, but ‘grit’ is our favourite. Why? If
If kindness is at the forefront of everything we do, everyone thrives and succeeds. We ask company leaders for their thoughts on making kindness a business necessity. Name three killer traits of a company that’s likely to crush their revenue goals. Passion? Innovation? Accountability? Perhaps integrity, even. And kindness? We’ll bet that one lands far
The first week of May proved a big moment for the Contented team. A big moment, largely experienced from a rather small room in the depths of the KICC conference centre in central Nairobi. Team members from 4 countries, across 2 continents, came together in our mission to drive awareness of and garner meaningful engagement
What’s your verdict? Is this piece written by a human, or by our trusty ChatGPT buddy? Unless you’ve made a point of avoiding popular internet culture (and even then, you can’t have escaped entirely), memes will undoubtedly form part and parcel of the content you consume every day. From the classic ‘distracted boyfriend’ to that
To effectively communicate your brand outwardly, your own people need to be on the same page. Consistent and cohesive messaging sticks in prospective and existing customers’ minds. Plus, steady and undeviating communication inspires deeper confidence in your brand. Your website is the foundation of your digital presence, and (certainly for B2B businesses) is likely the
By 2025, global data creation and consumption are projected to grow to over 180 zettabytes. In a world that’s already averaging 500 million tweets per day, where 40% of 25-34 year olds call themselves content creators, it’s a lot to digest, isn’t it? Communications colleagues, we see you. We feel your pain. Your business has
The Contented Agency are delighted to have worked with YuLife, Pleo and Pento on creating this guide – packed with practical takeaways from 3 FinTech leaders for CFOs, it details how they can shape and influence their business’ financial and employee wellbeing, like never before.
A few words on consciously taking up more space in the world we inhabit and the impact that this can have on us and those around us.