October 2021

How to write an ‘about us’ page that will get your brand noticed [6 simple steps]

Every website should have an ‘about us’ page.  Don’t think of it as an obligation. It’s your chance to tell your brand story; and making people believe in your story is the first stage in converting visitors into customers.  If you’re short of time, our 6 steps to writing an effective ‘about us’ page are:  …

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5 reasons why remote-first businesses are more successful

Big talent pools to fish from. Good transport links for local, national and international meetings. Large office options for rapid expansion. Traditionally, ambitious start-ups and multi-national organisations alike have set up shop in major cities and industry hubs.  Things are changing.  This article is for anyone who’s looking for validation on setting up or switching …

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