(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
You’ve been there; you’ve procured outsourced support before. You’ll probably just ‘get a feel’ for the right copywriting agency for you. Can’t be too hard, right? Experienced writers who are responsive, enthusiastic, and cost effective. That’s all you ask. Except, it’s actually a big and sometimes very nuanced ask. Before you know it, you’re neck-deep
OCP Africa was launched in 2016 and has since become a leader within the transformation of African agriculture. As a provider of customised fertilizer solutions working with partners across governments, non-profits and private enterprises, OCP Africa helps connect farmers to the knowledge and resources they need in order to prosper. Contented has worked with the
It’s back! The team’s roundup of the gems we’re reading, listening to and laughing at this month. In Fiction: Butter. This translated novel, by Asako Yuzuki, combines murder mystery with an exposé of misogynistic body shaming in the most delicious way possible. Expect to feel hungry and disgusted in equal measure. In Podcasts: 101 Essays
2024 has been such a whirlwind, hasn’t it? From economic uncertainties to shifts in the political landscape, this year hasn’t held back on throwing challenges our way. On top of that, starting again in Kenya came with professional and personal adjustments for me. As we wind down, I’ve been taking a step back to reflect
Digital nomads, winter sunshine seekers, you over there in need of a break. Fancy a change of scenery to shake up your working week? We’ve put in the hours, completed the research and concluded that a November getaway is the perfect way to boost productivity. It’s a nothing-kind-of month after all (nobody in their right
If you’re anything like me, pausing for a minute to reflect on anything other than whether I need that second chocolate bar (the answer is always yes) doesn’t happen very often. Time seems to have picked up pace since having children, especially when we’re constantly reminded of the apparent trajectory our kids should be on
The shiny, sometimes overwhelming walls of LinkedIn tell daily tales of success, reward and satisfaction. In reality, this is all the tip of a giant professional iceberg – one that’s very much held up by periods of uncertainty – and even failure. Resilience is one word for it, but ‘grit’ is our favourite. Why? If
At the swipe of a screen or touch of a button, an abundance of information is all ours; and it can feel exhausting at times. As millions of creators vie for audience attention, inclusive stories prove fundamental in making your organisation a serious contender amongst the competition – and in attracting the right partners, employees
It’s time for a shift in the flexible working conversation. We catch up with leaders reacting radically to our changing world of work. How do you know when something is worth the effort? It feels radical, with a hint of uncharted territory about it. A fundamental change in beliefs, actions and behaviours is one way