(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
It’s back! The team’s roundup of the gems we’re reading, listening to and laughing at this month. In Fiction: Butter. This translated novel, by Asako Yuzuki, combines murder mystery with an exposé of misogynistic body shaming in the most delicious way possible. Expect to feel hungry and disgusted in equal measure. In Podcasts: 101 Essays
Digital nomads, winter sunshine seekers, you over there in need of a break. Fancy a change of scenery to shake up your working week? We’ve put in the hours, completed the research and concluded that a November getaway is the perfect way to boost productivity. It’s a nothing-kind-of month after all (nobody in their right
If you’re anything like me, pausing for a minute to reflect on anything other than whether I need that second chocolate bar (the answer is always yes) doesn’t happen very often. Time seems to have picked up pace since having children, especially when we’re constantly reminded of the apparent trajectory our kids should be on
If kindness is at the forefront of everything we do, everyone thrives and succeeds. We ask company leaders for their thoughts on making kindness a business necessity. Name three killer traits of a company that’s likely to crush their revenue goals. Passion? Innovation? Accountability? Perhaps integrity, even. And kindness? We’ll bet that one lands far
Event marketers: In need of some slick comms crafting to capture your audience and get people along? Want to build an engaged community whilst you’re at it? Of course you do. Here are 9 things to ponder for your event communications campaigns that’ll set you up for success long before registration opens…and during, and after,
The Contented Agency recently enjoyed the honour of working with the African Management Institute (AMI) on a key insight paper, and on guiding the organisation’s messaging framework for the rest of 2024; their key messages, alongside the organisation’s gender-led mission, are incredibly inspiring. For the team at AMI, gender mainstreaming is crucial for the autonomy
You watching anything good at the moment? Welcome back to the monthly edition of Contented Recommends; because when we’re not creating it, we’re devouring it. Good content makes us think, laugh, cry and, most importantly, share. Here’s what’s in our hands, plugged into our ears and top of our ‘You’ll love this’ lists for May.
In recent years, the rise of artificial intelligence (AI) has sparked concerns about its potential impact on the field of copywriting. As AI-powered tools become more sophisticated, some may fear that these technologies could replace human writers altogether. However, it’s important to recognize that while AI has its strengths, it also has limitations that make
Whether you employ it on the regular, try to deny its existence or land somewhere in between, AI has undisputedly claimed a role in copywriting. Is it likely that its job description will expand in years to come? Yes. But our talented human writers needn’t panic just yet. These new AI apprentices need a whole