Category: Trends

Writer or robot? Navigating AI in copywriting: Embracing creativity

In recent years, the rise of artificial intelligence (AI) has sparked concerns about its potential impact on the field of copywriting. As AI-powered tools become more sophisticated, some may fear that these technologies could replace human writers altogether. However, it’s important to recognize that while AI has its strengths, it also has limitations that make

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Writer or Robot? Memes: The Ultimate Online Obsession

What’s your verdict? Is this piece written by a human, or by our trusty ChatGPT buddy? In today’s digital world, memes are everywhere. From hilarious cat videos to relatable reaction images, they’ve taken over social media and become an essential part of online culture. But why are we so obsessed with them? Well, for starters,

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Writer or robot? What the meme really means to us

What’s your verdict? Is this piece written by a human, or by our trusty ChatGPT buddy? Unless you’ve made a point of avoiding popular internet culture (and even then, you can’t have escaped entirely), memes will undoubtedly form part and parcel of the content you consume every day. From the classic ‘distracted boyfriend’ to that

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Purposeful content: Waking up to make a difference

In 2024, a smart strategy in any business includes social investment. Not a panicked, once-a-year gesture that serves as a box-ticking exercise (although arguably that’s better than nothing at all), but a sustained, regular and conscious commitment to helping social enterprise and not-for-profit causes. Research by Harvard Business Review (HBR) builds a stellar business case

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5 steps to creating content that cuts through

By 2025, global data creation and consumption are projected to grow to over 180 zettabytes. In a world that’s already averaging 500 million tweets per day, where 40% of 25-34 year olds call themselves content creators, it’s a lot to digest, isn’t it? Communications colleagues, we see you. We feel your pain. Your business has

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