Category: Trends

Purposeful content: Waking up to make a difference

In 2024, a smart strategy in any business includes social investment. Not a panicked, once-a-year gesture that serves as a box-ticking exercise (although arguably that’s better than nothing at all), but a sustained, regular and conscious commitment to helping social enterprise and not-for-profit causes. Research by Harvard Business Review (HBR) builds a stellar business case

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5 steps to creating content that cuts through

By 2025, global data creation and consumption are projected to grow to over 180 zettabytes. In a world that’s already averaging 500 million tweets per day, where 40% of 25-34 year olds call themselves content creators, it’s a lot to digest, isn’t it? Communications colleagues, we see you. We feel your pain. Your business has

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