Think you know the failsafe recipe for great brand content? If it simplifies a key challenge for your audience, provides truly unique insights, is written with exceptional clarity and is visually capturing, you’ve hit the brief. Right? Wrong. All of the above are important ingredients, without a doubt. But your content marketing mix is held
Doing it all yourself The preparation of an annual report is an intensive exercise that almost always runs over. It is important that, as an organisation, you evaluate the possibility of hiring an agency to lead the documentation of the report as this will free up many of your human resources to focus on your
Karibu Kenya I’ve been dreaming in Kiswahili. I kid you not. The other night Mama ni mpishi mzuri was going round and round in my head. I’m not going to translate for you, you can jolly well go and check out Google Translate (I can already hear my Kenya colleagues and clients laughing at me).
Happy International Women’s Day to all the incredible women out there. The women running households, leading pitches, collecting water, hiring and firing, feeding children, dashing for trains, walking miles to see a doctor. Wherever you are in the world, whatever you’re doing, we celebrate you. And to the women who went before us, thank you.
Harriette Foulkes-Arnold One of the reasons I started Contented was because I believe financial independence should be open to everyone.. Financial independence tends to start with education.When access to free education is absent, this creates a stumbling block to getting paid work that enables us to earn our own money. Being financially independent gives someone
How is January looking for you? Already smashed your resolutions? Got your 1-year business plan in place? Strategy being executed as you read this? Or not? Perhaps you’re feeling overwhelmed that you’re already into the second week of January, you haven’t even thought about new year resolutions – and as for your one year business
Harriette Foulkes-Arnold is the founder of The Contented Agency, a remote-first agency focused on delivering excellent content by a global team, free to work in the best way for them. She has three daughters, including three-year-old twins and believes in a truly flexible approach to business – brands get the very best content when people
“If you had broken your leg, would you accept help?” “Yes,” I replied. “Of course.” “Well, what you’re going through is equally debilitating. Actually much, much, more so.” That conversation happened nine years ago in a small therapy room in Birmingham. I had been diagnosed with severe postnatal depression. I had borderline psychosis and up
From rituals to rebellious coffee making, here are the team’s pointers As much as the COVID-19 pandemic is a physical health issue, it is also a mental one. The pandemic’s impact on mental health is absolute. The World Health Organisation states that “The COVID-19 pandemic has had a severe impact on the mental health and
Listen, these things aren’t going to blow your mind – deep down you probably know them all already, but the idea is that having it all in one place to refer to will be helpful for you. And the formulas might just be something you find useful when you’re writing or reviewing copy. Top tip:
