May 2024

Contented recommends…the May roundup

You watching anything good at the moment? Welcome back to the monthly edition of Contented Recommends; because when we’re not creating it, we’re devouring it. Good content makes us think, laugh, cry and, most importantly, share. Here’s what’s in our hands, plugged into our ears and top of our ‘You’ll love this’ lists for May. […]

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Writer or Robot? A Meeting of Minds at 54 Side Events

The AFSH Summit side events were not to be missed! Some of the conversations outside of the tents were as interesting as the sessions themselves. In tents on the lawn outside the Kenya International Convention Centre, delegates leaned in to the panel discussions and congregated together outside – heads together – continuing the conversations started

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Writer or Robot? Africa Fertilizer & Soil Health Summit: Continuing Conversations in a Buzzing Atmosphere

The Africa Fertilizer & Soil Health Summit was a vibrant convergence of experts and enthusiasts, with side events fueling the dialogue beyond the main sessions. These gatherings became hubs of dynamic interaction, where ideas were exchanged and collaborations were sparked. 1. Innovation and Partnerships: Sessions on innovative agricultural inputs and partnerships for a Pan-African Soil

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Writer or robot? Navigating AI in copywriting: Embracing creativity

In recent years, the rise of artificial intelligence (AI) has sparked concerns about its potential impact on the field of copywriting. As AI-powered tools become more sophisticated, some may fear that these technologies could replace human writers altogether. However, it’s important to recognize that while AI has its strengths, it also has limitations that make

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Writer or robot? AI and copywriting: articulate, efficient – with a long way to go

Whether you employ it on the regular, try to deny its existence or land somewhere in between, AI has undisputedly claimed a role in copywriting. Is it likely that its job description will expand in years to come? Yes. But our talented human writers needn’t panic just yet. These new AI apprentices need a whole

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