(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
You’ve been there; you’ve procured outsourced support before. You’ll probably just ‘get a feel’ for the right copywriting agency for you. Can’t be too hard, right? Experienced writers who are responsive, enthusiastic, and cost effective. That’s all you ask. Except, it’s actually a big and sometimes very nuanced ask. Before you know it, you’re neck-deep
It’s back! The team’s roundup of the gems we’re reading, listening to and laughing at this month. In Fiction: Butter. This translated novel, by Asako Yuzuki, combines murder mystery with an exposé of misogynistic body shaming in the most delicious way possible. Expect to feel hungry and disgusted in equal measure. In Podcasts: 101 Essays
Digital nomads, winter sunshine seekers, you over there in need of a break. Fancy a change of scenery to shake up your working week? We’ve put in the hours, completed the research and concluded that a November getaway is the perfect way to boost productivity. It’s a nothing-kind-of month after all (nobody in their right
At the swipe of a screen or touch of a button, an abundance of information is all ours; and it can feel exhausting at times. As millions of creators vie for audience attention, inclusive stories prove fundamental in making your organisation a serious contender amongst the competition – and in attracting the right partners, employees
Event marketers: In need of some slick comms crafting to capture your audience and get people along? Want to build an engaged community whilst you’re at it? Of course you do. Here are 9 things to ponder for your event communications campaigns that’ll set you up for success long before registration opens…and during, and after,
Regularly feel the pressure when it comes to other teams’ perception and expectations of your work? If you look after communications or marketing for your organisation, it’s likely you’ll answer with a yes. The business looks to your team for the kind of robust narrative and slick storytelling they can easily use to impress sales
Boasting the fastest growing user base of all time, ChatGPT has no doubt made an impression on its 180M+ users and beyond. A tool that can generate text and ideas – and gather information – at record speeds, it’s an undeniably useful platform for brands, writers and content creators everywhere. But how to get truly creative
To effectively communicate your brand outwardly, your own people need to be on the same page. Consistent and cohesive messaging sticks in prospective and existing customers’ minds. Plus, steady and undeviating communication inspires deeper confidence in your brand. Your website is the foundation of your digital presence, and (certainly for B2B businesses) is likely the
The Contented Agency team is a multifaceted group of writers, project managers, business owners and designers who all have one thing in common: We work remotely. Our global status means we get to search for and experience the best the world has to offer in workspaces. From the bustling and inspirational, to the uber zen