(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
The Contented Agency recently enjoyed the honour of working with the African Management Institute (AMI) on a key insight paper, and on guiding the organisation’s messaging framework for the rest of 2024; their key messages, alongside the organisation’s gender-led mission, are incredibly inspiring. For the team at AMI, gender mainstreaming is crucial for the autonomy
The first week of May proved a big moment for the Contented team. A big moment, largely experienced from a rather small room in the depths of the KICC conference centre in central Nairobi. Team members from 4 countries, across 2 continents, came together in our mission to drive awareness of and garner meaningful engagement
The AFSH Summit side events were not to be missed! Some of the conversations outside of the tents were as interesting as the sessions themselves. In tents on the lawn outside the Kenya International Convention Centre, delegates leaned in to the panel discussions and congregated together outside – heads together – continuing the conversations started
Regularly feel the pressure when it comes to other teams’ perception and expectations of your work? If you look after communications or marketing for your organisation, it’s likely you’ll answer with a yes. The business looks to your team for the kind of robust narrative and slick storytelling they can easily use to impress sales
A first draft that doesn’t hit the mark is a good thing. Hear us out; how else will you discover elements of your messaging that are important, but didn’t make the initial brief? Embracing imperfection means you can push the boundaries of creativity, flesh out a meaty content strategy and play around with your unique
A few words on consciously taking up more space in the world we inhabit and the impact that this can have on us and those around us.