(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter.
Digital nomads, winter sunshine seekers, you over there in need of a break. Fancy a change of scenery to shake up your working week? We’ve put in the hours, completed the research and concluded that a November getaway is the perfect way to boost productivity. It’s a nothing-kind-of month after all (nobody in their right
If you’re anything like me, pausing for a minute to reflect on anything other than whether I need that second chocolate bar (the answer is always yes) doesn’t happen very often. Time seems to have picked up pace since having children, especially when we’re constantly reminded of the apparent trajectory our kids should be on
The shiny, sometimes overwhelming walls of LinkedIn tell daily tales of success, reward and satisfaction. In reality, this is all the tip of a giant professional iceberg – one that’s very much held up by periods of uncertainty – and even failure. Resilience is one word for it, but ‘grit’ is our favourite. Why? If
At the swipe of a screen or touch of a button, an abundance of information is all ours; and it can feel exhausting at times. As millions of creators vie for audience attention, inclusive stories prove fundamental in making your organisation a serious contender amongst the competition – and in attracting the right partners, employees