content writing

What kindness actually looks like in the workplace

If kindness is at the forefront of everything we do, everyone thrives and succeeds. We ask company leaders for their thoughts on making kindness a business necessity. Name three killer traits of a company that’s likely to crush their revenue goals. Passion? Innovation? Accountability? Perhaps integrity, even. And kindness? We’ll bet that one lands far […]

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9 non-negotiables for all your events communications

Event marketers: In need of some slick comms crafting to capture your audience and get people along? Want to build an engaged community whilst you’re at it? Of course you do. Here are 9 things to ponder for your event communications campaigns that’ll set you up for success long before registration opens…and during, and after,

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When women benefit, everyone benefits: A gender-based agenda for the African Management Institute

The Contented Agency recently enjoyed the honour of working with the African Management Institute (AMI) on a key insight paper, and on guiding the organisation’s messaging framework for the rest of 2024; their key messages, alongside the organisation’s gender-led mission, are incredibly inspiring. For the team at AMI, gender mainstreaming is crucial for the autonomy

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Writer or Robot? Africa Fertilizer & Soil Health Summit: Continuing Conversations in a Buzzing Atmosphere

The Africa Fertilizer & Soil Health Summit was a vibrant convergence of experts and enthusiasts, with side events fueling the dialogue beyond the main sessions. These gatherings became hubs of dynamic interaction, where ideas were exchanged and collaborations were sparked. 1. Innovation and Partnerships: Sessions on innovative agricultural inputs and partnerships for a Pan-African Soil

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Writer or robot? Navigating AI in copywriting: Embracing creativity

In recent years, the rise of artificial intelligence (AI) has sparked concerns about its potential impact on the field of copywriting. As AI-powered tools become more sophisticated, some may fear that these technologies could replace human writers altogether. However, it’s important to recognize that while AI has its strengths, it also has limitations that make

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Writer or robot? AI and copywriting: articulate, efficient – with a long way to go

Whether you employ it on the regular, try to deny its existence or land somewhere in between, AI has undisputedly claimed a role in copywriting. Is it likely that its job description will expand in years to come? Yes. But our talented human writers needn’t panic just yet. These new AI apprentices need a whole

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Writer or robot? What the meme really means to us

What’s your verdict? Is this piece written by a human, or by our trusty ChatGPT buddy? Unless you’ve made a point of avoiding popular internet culture (and even then, you can’t have escaped entirely), memes will undoubtedly form part and parcel of the content you consume every day. From the classic ‘distracted boyfriend’ to that

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5 creative comms hacks for ChatGPT – that have nothing to do with words

Boasting the fastest growing user base of all time, ChatGPT has no doubt made an impression on its 180M+ users and beyond. A tool that can generate text and ideas – and gather information – at record speeds, it’s an undeniably useful platform for brands, writers and content creators everywhere. But how to get truly creative

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How (not) to be your copywriter’s favourite client

A first draft that doesn’t hit the mark is a good thing. Hear us out; how else will you discover elements of your messaging that are important, but didn’t make the initial brief? Embracing imperfection means you can push the boundaries of creativity, flesh out a meaty content strategy and play around with your unique

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