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content writing

How to nail your tone-of-voice – and create truly recognisable brand content

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Think you know the failsafe recipe for great brand content? If it simplifies a key challenge for your audience, provides truly unique insights, is written with exceptional clarity and is visually capturing, you’ve hit the brief. Right? Wrong. All of the above are important ingredients, without a doubt. But your content marketing mix is held …

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5 pitfalls to avoid when producing your Annual Report

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Doing it all yourself The preparation of an annual report is an intensive exercise that almost always runs over. It is important that, as an organisation, you evaluate the possibility of hiring an agency to lead the documentation of the report as this will free up many of your human resources to focus on your …

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Now is the perfect time to plan your 2023 content strategy

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Tanya Alden-Zeter Not because it’s Q1, or even because it’s 2023, and your customers want to connect with you more than ever before. But because there is no time like the present to bust out of that perfectionism, procrastination, paralysis cycle. So often, multiple demands and responsibilities can leave any marketing, communications or founding team …

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Is the content approvals process killing your creativity?

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If you’re a creative mind working as a content writer or creator in a highly regulated industry, you might feel like the choke hold on your creativity is getting tighter each day. However, there are ways you can take back creative control. Well paid and handcuffed In financial services content marketing, for example, being creative …

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