(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter. […]
10 things brands should expect from their copywriter Read More »
You’ve been there; you’ve procured outsourced support before. You’ll probably just ‘get a feel’ for the right copywriting agency for you. Can’t be too hard, right? Experienced writers who are responsive, enthusiastic, and cost effective. That’s all you ask. Except, it’s actually a big and sometimes very nuanced ask. Before you know it, you’re neck-deep
8 questions that’ll help you find the best content agency for you Read More »
At the swipe of a screen or touch of a button, an abundance of information is all ours; and it can feel exhausting at times. As millions of creators vie for audience attention, inclusive stories prove fundamental in making your organisation a serious contender amongst the competition – and in attracting the right partners, employees
Inclusive Storytelling in 2024 and beyond: The Contented Guide Read More »
You watching anything good at the moment? Welcome back to the monthly edition of Contented Recommends; because when we’re not creating it, we’re devouring it. Good content makes us think, laugh, cry and, most importantly, share. Here’s what’s in our hands, plugged into our ears and top of our ‘You’ll love this’ lists for May.
Contented recommends…the May roundup Read More »
The first week of May proved a big moment for the Contented team. A big moment, largely experienced from a rather small room in the depths of the KICC conference centre in central Nairobi. Team members from 4 countries, across 2 continents, came together in our mission to drive awareness of and garner meaningful engagement
About last week…#AFSH24 Read More »
The AFSH Summit side events were not to be missed! Some of the conversations outside of the tents were as interesting as the sessions themselves. In tents on the lawn outside the Kenya International Convention Centre, delegates leaned in to the panel discussions and congregated together outside – heads together – continuing the conversations started
Writer or Robot? A Meeting of Minds at 54 Side Events Read More »
The Africa Fertilizer & Soil Health Summit was a vibrant convergence of experts and enthusiasts, with side events fueling the dialogue beyond the main sessions. These gatherings became hubs of dynamic interaction, where ideas were exchanged and collaborations were sparked. 1. Innovation and Partnerships: Sessions on innovative agricultural inputs and partnerships for a Pan-African Soil
In recent years, the rise of artificial intelligence (AI) has sparked concerns about its potential impact on the field of copywriting. As AI-powered tools become more sophisticated, some may fear that these technologies could replace human writers altogether. However, it’s important to recognize that while AI has its strengths, it also has limitations that make
Writer or robot? Navigating AI in copywriting: Embracing creativity Read More »
Whether you employ it on the regular, try to deny its existence or land somewhere in between, AI has undisputedly claimed a role in copywriting. Is it likely that its job description will expand in years to come? Yes. But our talented human writers needn’t panic just yet. These new AI apprentices need a whole
Writer or robot? AI and copywriting: articulate, efficient – with a long way to go Read More »
What’s your verdict? Is this piece written by a human, or by our trusty ChatGPT buddy? In today’s digital world, memes are everywhere. From hilarious cat videos to relatable reaction images, they’ve taken over social media and become an essential part of online culture. But why are we so obsessed with them? Well, for starters,
Writer or Robot? Memes: The Ultimate Online Obsession Read More »