(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter. […]
10 things brands should expect from their copywriter Read More »
You’ve been there; you’ve procured outsourced support before. You’ll probably just ‘get a feel’ for the right copywriting agency for you. Can’t be too hard, right? Experienced writers who are responsive, enthusiastic, and cost effective. That’s all you ask. Except, it’s actually a big and sometimes very nuanced ask. Before you know it, you’re neck-deep
8 questions that’ll help you find the best content agency for you Read More »
It’s back! The team’s roundup of the gems we’re reading, listening to and laughing at this month. In Fiction: Butter. This translated novel, by Asako Yuzuki, combines murder mystery with an exposé of misogynistic body shaming in the most delicious way possible. Expect to feel hungry and disgusted in equal measure. In Podcasts: 101 Essays
Contented recommends…Japanese literature, life goals and a laugh at LinkedIn Read More »
Digital nomads, winter sunshine seekers, you over there in need of a break. Fancy a change of scenery to shake up your working week? We’ve put in the hours, completed the research and concluded that a November getaway is the perfect way to boost productivity. It’s a nothing-kind-of month after all (nobody in their right
Valencia Vibes: Our Top Spots to Work and Wander Read More »
If you’re anything like me, pausing for a minute to reflect on anything other than whether I need that second chocolate bar (the answer is always yes) doesn’t happen very often. Time seems to have picked up pace since having children, especially when we’re constantly reminded of the apparent trajectory our kids should be on
Cheers to Five Years Read More »
The shiny, sometimes overwhelming walls of LinkedIn tell daily tales of success, reward and satisfaction. In reality, this is all the tip of a giant professional iceberg – one that’s very much held up by periods of uncertainty – and even failure. Resilience is one word for it, but ‘grit’ is our favourite. Why? If
Why grit, not talent, is the key to progress Read More »
At the swipe of a screen or touch of a button, an abundance of information is all ours; and it can feel exhausting at times. As millions of creators vie for audience attention, inclusive stories prove fundamental in making your organisation a serious contender amongst the competition – and in attracting the right partners, employees
Inclusive Storytelling in 2024 and beyond: The Contented Guide Read More »
If kindness is at the forefront of everything we do, everyone thrives and succeeds. We ask company leaders for their thoughts on making kindness a business necessity. Name three killer traits of a company that’s likely to crush their revenue goals. Passion? Innovation? Accountability? Perhaps integrity, even. And kindness? We’ll bet that one lands far
What kindness actually looks like in the workplace Read More »
Event marketers: In need of some slick comms crafting to capture your audience and get people along? Want to build an engaged community whilst you’re at it? Of course you do. Here are 9 things to ponder for your event communications campaigns that’ll set you up for success long before registration opens…and during, and after,
9 non-negotiables for all your events communications Read More »
The Contented Agency recently enjoyed the honour of working with the African Management Institute (AMI) on a key insight paper, and on guiding the organisation’s messaging framework for the rest of 2024; their key messages, alongside the organisation’s gender-led mission, are incredibly inspiring. For the team at AMI, gender mainstreaming is crucial for the autonomy