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10 things brands should expect from their copywriter

(Yes, you should expect more than words). Hiring a copywriter is not the same as ordering a coffee. You don’t order, pay and hope it hits the spot. Good copy is collaborative, opinionated and occasionally uncomfortable. At least, that’s where the best results come from. Here are ten things brands should expect from their copywriter. […]

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Contented recommends…Japanese literature, life goals and a laugh at LinkedIn

It’s back! The team’s roundup of the gems we’re reading, listening to and laughing at this month. In Fiction: Butter. This translated novel, by Asako Yuzuki, combines murder mystery with an exposé of misogynistic body shaming in the most delicious way possible. Expect to feel hungry and disgusted in equal measure. In Podcasts: 101 Essays

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Writer or Robot? Africa Fertilizer & Soil Health Summit: Continuing Conversations in a Buzzing Atmosphere

The Africa Fertilizer & Soil Health Summit was a vibrant convergence of experts and enthusiasts, with side events fueling the dialogue beyond the main sessions. These gatherings became hubs of dynamic interaction, where ideas were exchanged and collaborations were sparked. 1. Innovation and Partnerships: Sessions on innovative agricultural inputs and partnerships for a Pan-African Soil

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