Personal & Confidential — The Contented Agency × Founders Official 2026
For the attention of
Nicki & the Team
Founders Official — Dubai
A content strategy proposal from
The Contented Agency · 2026
A new chapter
for Founders
Official.
A content strategy and production proposal from The Contented Agency — built to position Founders Official as the definitive editorial platform for entrepreneurship: globally relevant, commercially focused, and unmistakably female.
Your brief to us
You help women entrepreneurs operate & grow.
Now, they'll excel, scale & inspire too.
Founders Official is repositioning as the definitive editorial platform for entrepreneurship. Globally relevant, commercially focused, and built with a clear female lens.
Two objectives drive this: becoming the go-to destination for sharp, commercially grounded founder content, and attracting a higher-calibre founder into your ecosystem — and naturally toward Acentric.
The output: a clear content strategy covering editorial voice, themes, platform direction, and 2–3 months of executed content across Instagram, newsletter, LinkedIn, and web.
Why Contented? We are a female-founded and led collective. With us, you get content strategists, marketing experts, specialist writers, and project management — all with a lived understanding of navigating business through a female lens.
Who are Contented?
Content that changes everything.
Contented creates excellent, compelling, unmissable content that represents, empowers, and drives businesses towards their brand and commercial objectives.
Our global team of expert writers, marketing strategists, proofreaders, editors, graphic designers, client service and project management specialists are committed to radically shaping how content communicates and empowers.
With exciting, engaging, and consistent content that allows you to be a strong and impactful brand across every channel — delivering positive change and big impact.
Our approach
Inclusive storytelling,
at every level.
Approaching content from more than a single viewpoint is imaginative, informative, and necessary — and it underpins everything we do.
Empathy first
We put empathy at the foundation of all communications, recognising that one message does not fit all audiences.
Part of a circle
We make readers, listeners and viewers feel part of a circle — not spoken at, but genuinely included and seen.
Co-creation
Ditch the experts label. Cooperation, co-creation and collaboration is key to content that truly resonates.
Meet your audience
We go to where your audience is — whether in-person or online, we reach them where they already are.
Working principles
How we work
with every brand.
The Contented Agency is committed to learning all that we can about your purpose, objectives and challenges. Every plan we craft is built on two core principles.
01
Clarity
We design solutions with straightforwardness in mind, ensuring they are easily graspable by customers, team members and partners alike. Clarity in communication and execution is fundamental to fostering a deep and intuitive understanding of your brand's vision and value proposition.
02
Longevity
The strategies we suggest will be resilient and adaptable, accommodating growth and the evolution of consumer demographics without painting the brand into a corner. Forward-looking and agile, capable of thriving amidst the ebbs and flows of market dynamics and consumer trends.
Our vision for Founders Official
Where events meet lived experience — and a media platform is born.
The Contented Agency will immerse ourselves in the world of Founders Official. We'll listen, learn, research, collaborate, ideate and execute.
We'll ensure that the place where the magic happens — at the crossroads of your meaningful in-person events and the real-world, lived experiences and knowledge of the experts that FO has access to — is established via a media-led platform. A platform that feels home to the world's female entrepreneurs.
Together, we'll ensure that Nicki's invaluable brand — purposeful, assured and candid — is recognisable. The voice of Founders Official, unmistakable.
And that the high-calibre, commercially-focused female entrepreneurs out there find Founders Official — and spread the word.
Sample concept
The content funnel:
one idea, every channel.
How one flagship piece of content gets repurposed across every platform — maximising reach, consistency and commercial impact. Here's exactly how it works in practice.
A deeply-researched, authoritative long-form guide — the kind of definitive resource that positions Founders Official as the go-to editorial destination for commercially-minded female founders. This is the engine that powers everything below.
Amplification pieces
Bigger content built from the flagship
Chopped up · repurposed nuggets
Bite-size content for every channel
Newsletter segment
Weekly · curated insight
Instagram clips + carousel
3× per week · visual + story
LinkedIn thought leadership
2× per week · commercial lens
VC investment infographic
Data-led · shareable asset
Nicki video highlights
Authentic · direct to camera
Founder quote cards
Community voices · credibility
The timeline
Three phases.
Twelve weeks.
Week One
Discovery & Direction
Understanding the context and defining direction
Week Two
Strategy Definition
Harnessing competitive advantage
Weeks Three to Twelve
Content Production & Delivery
Executed content across all platforms
10 weeks of full content production and delivery — strategically led, commercially focused, and consistent across every channel. See the full cadence breakdown below.
Content delivery — weeks 3 to 12
Your content,
every week.
A consistent, high-quality presence across every channel your audience lives on — produced, managed and delivered end-to-end by the Contented team.
Newsletter
Email Newsletter
1× per week
A curated, insight-rich newsletter keeping the FO community informed, inspired and engaged — driving traffic back to long-form content.
3× per week
Visually compelling posts, stories, carousels and reels — scroll-stopping content that builds community and drives new followers.
2× per week
Commercially-framed thought leadership positioning Nicki and FO as the definitive voice for female entrepreneurship in the region and globally.
Long-form · Web
Editorial & Video
1× per month
Long reads, editorial features, video scripts or podcast talking points — the flagship content that anchors the entire content funnel.
A complete social media toolkit — not just posts.
This isn't about scattering content here and there. Every piece of social media content we produce comes as part of a full, ready-to-use toolkit — so FO always has everything needed to publish with confidence, consistency and impact, without the guesswork.
All copy written & ready to post
Captions, hooks and CTAs crafted in FO's voice
Media & image suggestions
Detailed creative direction for every post
Researched hashtag sets
Platform-optimised, audience-targeted hashtags for every piece
Investment
A phased investment for
a 12-week transformation.
Two clear phases, full transparency on what's included at every step.
Phase 1 & 2 — Weeks 1–2
Strategy, Positioning & Tone of Voice
Full discovery, research, audience analysis, content strategy document, messaging framework and complete tone of voice guidelines.
Phase 3 — Weeks 3–12
Content Production & Delivery
10 weeks of fully-executed, strategy-led content — produced, toolkit-packaged and delivered across every channel.
Total investment
Full 12-week engagement · Strategy through to delivery
$23,000
USD · excludes applicable taxes
Our work
Brands who trust us.
What our clients say
Voices from those
we've worked with.
The creativity, objectivity and support that we received from The Contented Agency for the launch of the FarmFit Insights Hub was remarkable. From the start of the project, the team challenged us where appropriate, listened to our needs and delivered a communications plan that was timely and impressive.
Global Launch Campaign
Contented understand well who we are and how we communicate the impact of our work to multiple stakeholders. They combine deep subject knowledge with proficient editorial skills to deliver high-impact written communications — working to tight deadlines and managing multiple sources with real expertise.
Chief of Staff, AGRA
They delivered an unprecedented level of awareness, attention and engagement with this important milestone for soil health and food security. From timely event communications to capturing the buzz and tone of quality conversations — we look forward to embarking on future international communications endeavours together.
Africa Fertilizer & Soil Health Summit 2024
Contented brings consistency and reliability — ensuring they're always a step ahead of the event's needs — as well as renewed creativity and a desire to push the boundaries in how we communicate to the world. 2024 marks 5 years of working with The Contented Agency on this event, and our partnership moves from strength to strength.
5-year content partnership
Your experts
The specialists
on your account.
Handpicked for Founders Official — a strategist and a writer who between them bring decades of experience building brands people can't stop talking about.
Strategy
Helen
An experienced marketing and communications professional with over 15 years across the private and public sectors — including investment and financial services, government agencies, technology and consumer product brands. Helen solves marketing challenges by developing clear strategies that encourage action, or a change in perception or behaviour, among target audiences.
Her approach focuses on uncovering human insights — the things that matter. She draws on curiosity, empathy, creativity and pragmatism to help organisations better connect with people and build strong, meaningful brands.
Writing
Jayne
A copywriter with 15+ years of experience in marketing and branding — having worked with Sainsbury's Bank, Scottish Power, AtkinsRéalis and Social Investment Scotland, among many others. Jayne began her career as an in-house marketer, evolved into a branding and content specialist, and is now a full-time copywriter with a deep understanding of both the practical and strategic sides of brand.
Jayne is experienced in verbal brand identity, website copy, Google Search ads, social campaigns across LinkedIn, Facebook, Instagram and X, email marketing, brochures, blogs and more. Known for distilling complex information into succinct, engaging copy — and navigating stakeholder relationships with real empathy.
Your team
Your Contented
leadership team.
Tanya Alden-Zeter
Director
tanya@thecontentedagency.com
Cynta Bonuke
Project Management Lead
cynta@thecontentedagency.com
Helen & Jayne
Strategy & Writing
Your dedicated experts
Let's get started
Ready to build something unmissable?
We'd love to begin the conversation with Nicki and the team. Let's make Founders Official the platform female entrepreneurs can't stop talking about.