Case Study

Pento Screenshots

What We Did

Blog content
Industry guides

The Company

Pento’s cloud-based payroll automates everything from tax calculations to HMRC payments and integrates with tools like Xero, letting you run payroll for any business in minutes – not days.

The Challenge

To test various content formats in supporting Pento’s marketing efforts, increasing brand awareness and capturing customers at different points of the purchasing funnel.

To keep existing and potential customers regularly updated on new Pento products and features and how these can streamline their business processes.

The Solution

Working flexibly with a range of content formats, Contented have helped with the ideation, research and production of articles, newsletters and industry guides, helping Pento to increase brand awareness and position themselves and their partner organisations as thought leaders within the HRTech and Payroll sectors.

Product pipeline and launches have been adapted to an easily digestible newsletter for Pento’s clients and an informative monthly blog post – both visually impactful and engaging.

“I’ve been working closely with The Contented Agency to raise awareness of Pento’s new product features. Contented help us to prepare monthly product updates in the form of regular newsletters and blog posts. The workaround time is super quick, which is fantastic as it allows us to communicate the updates in a timely manner. The writers are very receptive to feedback and quick to pick up the general tone we are using in our comms, resulting in very few revisions. This makes the entire process super smooth.”

Joanna Kozlowska

Senior Product Manager, Pento

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