The Company
Pento’s cloud-based payroll automates everything from tax calculations to HMRC payments and integrates with tools like Xero, letting you run payroll for any business in minutes – not days.
The Challenge
To test various content formats in supporting Pento’s marketing efforts, increasing brand awareness and capturing customers at different points of the purchasing funnel.
To keep existing and potential customers regularly updated on new Pento products and features and how these can streamline their business processes.
The Solution
Working flexibly with a range of content formats, Contented have helped with the ideation, research and production of articles, newsletters and industry guides, helping Pento to increase brand awareness and position themselves and their partner organisations as thought leaders within the HRTech and Payroll sectors.
Product pipeline and launches have been adapted to an easily digestible newsletter for Pento’s clients and an informative monthly blog post – both visually impactful and engaging.
