The Challenge
To successfully articulate Culture15’s completely new way of thinking about and measuring culture, and make it highly relevant in the post-pandemic business landscape
A complex offering that has the power to revolutionise the way businesses define the culture they need, diagnose the culture they have and track their progress towards closing the so-called ‘culture gap’, Culture15 needed Contented to succinctly and powerfully tell the story on their new brochure website and in a monthly e-newsletter, to officially launch the brand.
The Solution
Engaging, optimised web copy, and an enticing monthly e-newsletter.
Working with The Maze on design and development, Contented wrote web copy to help Culture15 capture visitors at every stage of their ‘purchasing’ journey – from initial research, to shortlisting providers of culture measurement, to booking a demo.
The Results
Optimised web content, future content opportunities, and an immediate deal.
Through working with The Contented Agency on the production of a brand new website homepage and on the launch of the customer newsletter, Culture15 has seen a significant increase in website traffic.
Contented helped the Culture15 team to successfully welcome existing and potential clients to share their exciting launch – with a positive tone that actively encourages people to interact with their business and services.
Off the back of their very first newsletter edition, Culture15 secured a new client, meaning they felt confident investing in further content with Contented, including blogs and whitepapers.
