Case Study


What We Did

Web Copy
Email Content

The Challenge

To successfully articulate Culture15’s completely new way of thinking about and measuring culture, and make it highly relevant in the post-pandemic business landscape

A complex offering that has the power to revolutionise the way businesses define the culture they need, diagnose the culture they have and track their progress towards closing the so-called ‘culture gap’, Culture15 needed Contented to succinctly and powerfully tell the story on their new brochure website and in a monthly e-newsletter, to officially launch the brand.

The Solution

Engaging, optimised web copy, and an enticing monthly e-newsletter.

Working with The Maze on design and development, Contented wrote web copy to help Culture15 capture visitors at every stage of their ‘purchasing’ journey – from initial research, to shortlisting providers of culture measurement, to booking a demo.

The Results

Optimised web content, future content opportunities, and an immediate deal.

Through working with The Contented Agency on the production of a brand new website homepage and on the launch of the customer newsletter, Culture15 has seen a significant increase in website traffic.

Contented helped the Culture15 team to successfully welcome existing and potential clients to share their exciting launch – with a positive tone that actively encourages people to interact with their business and services.

Off the back of their very first newsletter edition, Culture15 secured a new client, meaning they felt confident investing in further content with Contented, including blogs and whitepapers.

“Working with The Contented Agency is a delight. They develop a nuanced understanding of our needs with lightning speed, and respond in a highly agile way. I feel reassured by their reliability, impressed by the quality of their work, and energised by their enthusiasm and ideas. They’re also great fun to work with! I’d recommend The Contented Agency to anyone seeking a content partner who truly adds value.”

Claire Holmes


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