Case Study


What We Did

Content creation
Reports design
Social media management

The Company

The AGRF is the world’s premier forum for African agriculture, bringing together a rich mix of heads of state, ministers, CEOs, international agencies, farmers and youth representatives to rethink Africa’s food systems, sharing lessons taking practical actions that will move African agriculture forward.

The Challenge

  • Ensure over 10,000 delegates receive engaging and timely content throughout the summit.
  • Provide compelling and easily accessible content for over 40 events.
  • Encourage engagement and discussion across social media.
  • Raise the profile of the AGRF with the international development community

The Solution

Contented produced all content for the 10th AGRF Summit held virtually in September 2020, which attracted over 10,000 delegates – its largest ever audience. Content included articles on each of the main sessions held (over 40) as well as a report and management of social media throughout the Summit. We also launched the first ever podcast for AGRF, attracting over 5,000 downloads to date. Social media during the Summit achieved 13,000 mentions and over 37,000 engagements which was a fantastic result.

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